We are looking for a creative and experienced digital marketer/graphic designer to create a high-quality, visually engaging infographic based on the data and insights provided in our research. The infographic should effectively communicate why wristband a

Freelancer Brief: Infographic Design for Nightclub Wristband Advertising Project Title: Infographic Design – The Power of Wristband Advertising in Nightclubs Project Overview: We are looking for a creative and experienced digital marketer/graphic designer to create a high-quality, visually engaging infographic based on the data and insights provided in our research. The infographic should effectively communicate why wristband advertising is a powerful tool for brands targeting Millennials & Gen Z in nightlife venues. Scope of Work: Design a modern, visually compelling, and data-driven infographic that highlights the key insights and statistics related to wristband advertising in nightclubs. Ensure the layout is clear, engaging, and optimised for digital use (social media, website, and presentations). Use a bold, nightlife-inspired aesthetic that aligns with the target audience (Millennials & Gen Z) and nightlife brands. Incorporate icons, graphs, and illustrations to visually represent the statistics and facts. Emphasise brand exposure, engagement benefits, and digital interactivity (QR codes, NFC, social media impact, etc.). Key Sections to Include in the Infographic: 1️⃣ Why Wristband Advertising is Perfect for Nightclub Marketing Millennials & Gen Z make up 50% of the UK population and spend over £3 billion annually on nightlife. 82% prioritise experiences over material possessions, making branded wristbands an ideal marketing tool. Wristbands offer 6+ hours of continuous brand visibility, ensuring uninterrupted exposure. 91% of Millennials & 89% of Gen Z use smartphones during nights out, making QR-coded wristbands highly effective for digital engagement. 2️⃣ How Wristband Advertising Increases Engagement & ROI Branded wristbands are worn by 100% of nightclub attendees, ensuring guaranteed brand interaction. QR wristbands increase engagement by 35% compared to traditional nightclub posters and flyers. 60% of clubgoers scan QR codes on wristbands to access exclusive deals, VIP perks, or brand content. 71% of Millennials & Gen Z engage more with brands offering interactive experiences. 3️⃣ Nightclub Spending & Why Wristbands Matter The average nightclub-goer spends between £100-£150 per night on drinks, entry fees, and VIP experiences. 40% of Millennials & Gen Z opt for VIP tables, bottle service, and branded cocktails—key touchpoints for wristband marketing. 55% of nightclub revenue comes from drink sales, making branded wristbands with exclusive drink promotions an effective marketing strategy. Wristbands with NFC/QR technology allow brands to track engagement, measure ROI, and analyse consumer behaviour in real-time. 4️⃣ Why Wristband Advertising Outperforms Traditional Club Marketing Unlike posters or screens, wristbands move with the consumer, ensuring consistent brand exposure. 80% of Gen Z are influenced by FOMO (Fear of Missing Out), making VIP and limited-edition wristbands effective in driving urgency. Eco-conscious Gen Z prefer brands with sustainability efforts—eco-friendly wristbands can boost brand affinity. Branded wristbands create a premium experience, associated with exclusive access, giveaways, and VIP perks. Design Requirements: Modern, sleek, and nightclub-inspired design (dark backgrounds with neon or vibrant highlights preferred). Use of bold typography, engaging icons, and an easy-to-read layout. Optimised for both digital and print (high-resolution PDF, PNG, and JPEG formats required). Incorporate branding elements where necessary (logo placeholders, colour scheme, etc.). Final files must be editable (preferably Adobe Illustrator, Photoshop, or Canva files). Deliverables: 1 x high-resolution infographic (A4 or square format for social media use). Editable source files for potential future modifications. Multiple format outputs (JPEG, PNG, and PDF). Application Requirements: Please submit examples of previous infographic or digital marketing design work. Provide an estimated turnaround time and project cost. Open to revisions based on feedback to ensure alignment with our brand vision