Google Ads Campaign for Dive Shop – Targeting North American Tourists

Project Overview: We operate a dive shop and hotel in West End, Roatán, Honduras, and have recently launched a new website. We are looking for a skilled freelancer to create and manage a cost-effective Google Ads campaign to promote our Stay & Dive packages and Dive Instructor Course while working within a tight budget. Project Goals: - Increase online bookings for our Stay & Dive packages and Dive Instructor Course. - Target international tourists, specifically from the U.S. and Canada. - Optimize ad spend to generate the highest return on investment (ROI). - Focus on Google Search Ads to reach high-intent customers. - Utilize visually appealing image ads where effective. Target Audience: - Location: Primarily the U.S. and Canada. - Age Range: 36-55 years old (affluent travelers, dive enthusiasts, adventure seekers). - Interests: Scuba diving, adventure travel, Caribbean vacations, eco-tourism. - Demographics: Mid-to-high-income travelers who are actively searching for vacation experiences. Unique Selling Points to Highlight: - Convenience: Our hotel + dive shop combination provides an all-in-one experience. - Exclusivity: Personalized service and small group sizes for a premium diving experience. - Location: Situated in West End, Roatán, one of the best diving destinations in the world. - Certification & Training: We offer the full range of PADI courses and specialties, from Open Water Diver to Instructor-level certifications, along with fun dives. Ideal Freelancer Qualifications: - Proven experience in running successful Google Ads campaigns on a limited budget. - Expertise in dive tourism marketing or travel-related campaigns. - Strong A/B testing skills to optimize ad performance. - Knowledge of Google Analytics for tracking campaign success. - Ability to create compelling ad copy with clear calls to action (CTAs) - SEO knowledge to improve ad visibility and maximize cost efficiency. Campaign Budget & Deliverables: - Ad Spend: Under $500/month (freelancer fee separate). - Ad Types: Priority on Google Search Ads (targeting relevant keywords), with optional Google Display Ads if feasible. - Creative Assets: We can supply images and branding elements. - Performance Tracking: Freelancer should set up conversion tracking and provide weekly reports on campaign performance. Next Steps: - If you're an experienced ad campaign manager who can maximize ROI on a limited budget, we'd love to hear from you. Please provide: - Examples of past travel or dive-related campaigns you've managed. - Your proposed strategy for running an optimized ad campaign on a $500 budget. - Expected KPIs (e.g., CTR, CPC, conversions). - Your freelancer fee for setting up and managing the campaign. Let’s make Roatán’s best dive experiences more accessible to travelers worldwide!