Meta Ad to drive in-app purchases

DoorToShop is an online marketplace that connects customers with a wide range of products, including gifts, cosmetics, herbal and organic items, jewelry, and pet supplies. We empower local vendors by expanding their reach while providing customers with the convenience of doorstep delivery. Job Description: We are looking for a Marketing Specialist to drive the growth of our customer app downloads and in-app purchases through highly targeted advertising campaigns. The ideal candidate will be experienced in Meta Ads (Facebook & Instagram) and proficient in A/B testing, audience targeting, and conversion tracking. Key Responsibilities: 1. Set up and optimize Meta Pixel tracking to analyze conversions and refine audience targeting. 2. Develop and execute high-converting ad campaigns on Facebook & Instagram. 3. Conduct A/B testing to determine the best-performing creatives, messaging, and audience segments. 4. Focus on reaching a lookalike audience of high-value customers using pixel data. 5. Optimize campaigns for app installs, user signups, and revenue generation. Ideal Candidate: 1. Prior Experience in app purchase using digital marketing. 2. Expertise in Facebook & Instagram Ads Manager, Meta Pixel setup, and conversion tracking. 3. Experience in e-commerce, mobile app marketing, or marketplace advertising is a plus. 4. Ability to drive high-volume signups and in-app purchases efficiently. The social media ads should be engaging and interactive, encouraging users to take action and explore the app.