Lead Nurturing Email Campaign -- 2

I'm looking for an experienced email marketer to create and execute a lead nurturing campaign on Mailchimp to promote a new product. The campaign should include a mix of newsletters, promotional emails, follow-up emails, and lead generation emails. This is a 1 month assignment job. Key Responsibilities: - Set up an automation that integrates Meta Lead Instant Forms + Shopify Lead Form with Mailchimp engages a lead through a journey til purchase. - Design and implement an engaging email marketing strategy. - Create compelling content that encourages email recipients to make a purchase. - Optimize the campaign based on performance metrics. - Conduct A/B testing to identify the most effective email variations. - Segment email lists to target specific customer groups more effectively. - Set up automated email workflows to nurture leads through the sales funnel. - Ensure that all emails are optimized for mobile devices. - Incorporate personalization techniques to increase engagement. - Integrate email campaigns with the Shopify CRM to track customer interactions. - Include social media share buttons and monitor their performance. - Collect and analyze feedback to improve future email marketing efforts. Ideal Skills: - Proven experience in email marketing on Shopify, Mailchimp and Facebook Instant Lead Form Ads. - Excellent content creation and copywriting skills. - Strong understanding of e-commerce and product promotion. - Ability to track and analyze campaign performance. Your goal will be to drive sales through this product launch campaign. If you have a track record of successful email marketing campaigns, I would love to hear from you.