LinkedIn Ads Specialist for Lead Generation

I'm seeking a seasoned LinkedIn Ads professional to set up and optimize a lead generation campaign. The target audience includes business owners, decision-makers, and professionals based in the UK. Scope of Work: ✔️ Campaign Setup & Optimization: You will be responsible for selecting the best campaign objective, bidding strategy, and audience targeting. ✔️ Audience Targeting: Focus on engaging Founders, CEOs, and Directors of Marketing in industries such as E-Learning, Luxury, and Education. ✔️Performance Improvement: Your goal is to increase our current CTR of 0.45%, lower our CPC of $4.30, and ultimately drive more quality leads. Requirements: ✅ Proven experience with LinkedIn Ads & B2B lead generation. ✅ Track record of reducing CPC & increasing conversions. ✅ Skilled in A/B testing & performance tracking. Our primary goal with this campaign is to generate more quality leads. In the past, we have utilized a free consultation as a lead magnet. Creatively, we've only used static images in our ads. ? Budget: Open to discussion. ⏳ Timeline: ASAP. Please share your past results and a brief strategy on how you'd enhance our campaign. ? [login to view URL]