ROI-Focused Performance Marketer Needed

Description: We are seeking a highly experienced Performance Marketer to join our team and work on multiple projects. The ideal candidate should have a proven track record of driving ROI-focused marketing campaigns, optimizing ad performance, and scaling campaigns across various platforms. Responsibilities: Plan, execute, and optimize performance marketing campaigns across platforms like Google Ads, Facebook Ads, Instagram, LinkedIn, Twitter, TikTok, and more. Conduct A/B testing, audience segmentation, and campaign analysis to improve performance. Develop and implement strategies to drive conversions, increase engagement, and optimize cost per acquisition (CPA), return on ad spend (ROAS), and customer lifetime value (LTV). Leverage analytics tools such as Google Analytics, Meta Business Suite, and third-party tracking software to track performance and generate actionable insights. Optimize landing pages, ad creatives, and marketing funnels for better conversion rates. Stay updated with the latest trends, algorithm changes, and best practices in digital marketing. Provide weekly performance reports and suggest data-driven improvements. Requirements: 3+ years of experience in performance marketing, digital advertising, or growth marketing. Expertise in Google Ads, Meta Ads (Facebook/Instagram), LinkedIn Ads, YouTube Ads, and other paid media channels. Strong analytical skills with experience in Google Analytics, Facebook Pixel, GTM, and conversion tracking. Proven ability to scale ad campaigns profitably and manage ad budgets effectively. Experience with retargeting, lookalike audiences, and behavioral segmentation. Strong understanding of CRO (Conversion Rate Optimization) principles. Knowledge of marketing automation tools and CRM systems is a plus. Ability to work independently, manage multiple projects, and meet deadlines. Preferred Qualifications: Experience working with e-commerce, SaaS, B2B, or lead-generation campaigns. Familiarity with email marketing, influencer marketing, and affiliate marketing strategies. Experience in managing large ad budgets with a focus on performance. Compensation: Open for discussion based on experience and project scope. Opportunity for long-term collaboration with multiple projects. If you are a results-driven performance marketer who thrives in a fast-paced environment and can deliver high-impact marketing campaigns, we would love to hear from you! Please share your portfolio, past campaign results, and strategies you have implemented for successful marketing campaigns.