Marketing Specialist for Startup Growth

We are looking for a Marketing & Growth Specialist to help our startup increase brand awareness, generate leads, and build a loyal audience for our business. The ideal candidate will strategise, implement, and manage digital marketing campaigns across various platforms to drive traffic and sales.

Lead Generation & Audience Building

Develop and implement organic and paid marketing strategies to attract potential customers.

Optimize the website and social media pages to capture leads and build an email list.

Identify target customer personas (e.g., tourists, locals, expats) and create engaging content tailored to them.

Set up and manage a lead capture system, such as opt-in forms, giveaways, and promotions.

Social Media Management & Content Marketing

Create engaging content for social media platforms (Instagram, Facebook, TikTok, and Pinterest).

Manage a content calendar to ensure consistent posting and audience engagement.

Leverage video content (e.g., Reels, TikTok, YouTube Shorts) to showcase products and brand story.

Collaborate with local influencers and brand ambassadors to increase reach.

Develop a community engagement strategy to grow and interact with followers.

Paid Advertising & SEO

Run and optimize Facebook, Instagram, and Google Ads campaigns for lead generation and conversions.

Implement SEO strategies for the website, blog, and product listings to increase organic traffic.

Analyze ad performance and continuously improve ROI on marketing spend.

Email & SMS Marketing

Develop and manage email marketing campaigns to nurture leads and encourage repeat purchases.

Set up automated welcome sequences, abandoned cart emails, and promotional campaigns.

Implement SMS marketing for flash sales, order updates, and customer engagement.

Sales & E-commerce Optimization

Optimize product pages, descriptions, and landing pages to improve conversion rates.

Track sales metrics and customer behavior to refine marketing strategies.

Manage promotions, discounts, and loyalty programs.

Analytics & Reporting

Track key performance metrics (KPIs) such as website traffic, engagement rates, and conversion rates.

Provide weekly and monthly reports on marketing performance.

Use insights to refine strategies and improve marketing ROI.