Classic & Elegant Shopify Store Redesign

I need a complete overhaul of my Shopify clothing brand's homepage to appeal to my target audience in the United States. Key Tasks: - Redesign of the homepage layout, including the introduction of a new navigation menu, updated banner images, and a reorganization of sections to enhance user experience and drive sales. Expectations: - The redesigned homepage should embody a classic and elegant style, diverging from overly simplistic or gaudy aesthetics. Ideal Skills: - Extensive experience with Shopify. - A strong portfolio in ecommerce site design, particularly for clothing brands. - A keen understanding of the 'classic and elegant' design aesthetic. - Excellent communication skills to discuss design ideas and changes.